$100M Leads by Alex Hormozi, framework 12 of 46
Seven headline components
Elements that drive interest in a headline, from a meta-analysis of news.
Alex Hormozi's framework, from $100M Leads, pp. 109 to 131.
- Recency
As new as possible.
- Relevancy
Personally meaningful to the reader.
- Celebrity
Prominent people.
- Proximity
Close to home.
- Conflict
Opposing ideas or people.
- Unusual
Odd, rare or bizarre.
- Ongoing
A story still in progress.
From chapter: #2 Post Free Content Part I, pp. 109–131
More from this book
All 46 frameworks-
-
-
-
-
-
