$100M Leads by Alex Hormozi, framework 11 of 46
Five topic categories
Where to find things to make content about.
Alex Hormozi's framework, from $100M Leads, pp. 109 to 131.
- Far past
Lessons from your life connected to what you sell.
- Recent past
Stories from recent meetings, conversations and clients.
- Present
Ideas written down the moment they come.
- Trending
What the platform is paying attention to right now.
- Manufactured
An experience you create so you can talk about it.
From chapter: #2 Post Free Content Part I, pp. 109–131
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