$100M Leads by Alex Hormozi, framework 41 of 46
Three-tier affiliate payout
Pay increasing shares of the maximum allowable CAC as affiliates prove themselves.
Alex Hormozi's framework, from $100M Leads, pp. 322 to 355.
- Tier 1: 25% of CAC
Anyone who agrees to the initial terms.
- Tier 2: 50% of CAC
Once they activate.
- Tier 3: 100% of CAC
Once they sustain a level of performance.
From chapter: #4 Affiliates and Partners, pp. 322–355
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