Three integration strategies

Ways to make affiliates a long term source of leads.

Alex Hormozi's framework, from $100M Leads, pp. 322 to 355.

Affiliates give your lead magnet away
It makes their offer more valuable and you upsell the leads.
Affiliates sell your lead magnet
They keep the cash and you upsell your core offer.
Affiliates sell your core offer
They get a higher share of lifetime gross profit and you only deliver.

From chapter: #4 Affiliates and Partners, pp. 322–355

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