$100M Leads by Alex Hormozi, framework 42 of 46
One page advertising checklist
A single page plan for daily advertising.
Alex Hormozi's framework, from $100M Leads, pp. 365 to 374.
- Pick the type of engaged lead
Customers, affiliates, employees or agencies.
- Pick Rule of 100 or Open To Goal
Commit to the daily actions.
- Fill out the checklist
For that daily action.
- Do it daily
Until you can afford to pay someone else to do it.
- Repeat
Make employees the next target lead type and start again.
From chapter: Advertising in Real Life: Open To Goal, pp. 365–374
More from this book
All 46 frameworks-
Framework 43 · Life and thinking Open to goal Rule of 100 for the big kids.
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Framework 44 · Lead generation The seven levels of advertisers A roadmap used to scale portfolio companies from a few million a year to $100,000,000+.
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Framework 45 · Paid ads A Decade in a Page The one-page recap of the book.
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Framework 46 · Life and thinking The Many Sided Die A fable about persistence in learning to advertise.
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Framework 1 · Lead generation Growing a business The two ways a business grows, with the four ways to get more customers.
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Framework 2 · Lead generation Seven steps to creating an effective lead magnet A method for making a free or low-cost offer that gets strangers to engage.