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$100M Leads by Alex Hormozi, framework 42 of 46

One page advertising checklist

A single page plan for daily advertising.

Alex Hormozi's framework, from $100M Leads, pp. 365 to 374.

  1. Pick the type of engaged lead

    Customers, affiliates, employees or agencies.

  2. Pick Rule of 100 or Open To Goal

    Commit to the daily actions.

  3. Fill out the checklist

    For that daily action.

  4. Do it daily

    Until you can afford to pay someone else to do it.

  5. Repeat

    Make employees the next target lead type and start again.

From chapter: Advertising in Real Life: Open To Goal, pp. 365–374

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