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Bookshelf · $100M Leads

$100M Leads by Alex Hormozi, framework 43 of 46

Open to goal

Rule of 100 for the big kids.

Alex Hormozi's framework, from $100M Leads, pp. 365 to 374.

Set a specific outcome
For example five new members a day.
Work until the outcome is reached
No matter how long it takes.
Finish early if you hit it
The reward for efficiency is time.

From chapter: Advertising in Real Life: Open To Goal, pp. 365–374

More from this book

All 46 frameworks

Framework 44 · Lead generation The seven levels of advertisers A roadmap used to scale portfolio companies from a few million a year to $100,000,000+.
Framework 45 · Paid ads A Decade in a Page The one-page recap of the book.
Framework 46 · Life and thinking The Many Sided Die A fable about persistence in learning to advertise.
Framework 1 · Lead generation Growing a business The two ways a business grows, with the four ways to get more customers.
Framework 2 · Lead generation Seven steps to creating an effective lead magnet A method for making a free or low-cost offer that gets strangers to engage.
Framework 3 · Paid ads The core four The only four ways one person can let people know about their stuff, from combining warm or cold audiences with one-to-one or one-to-many.

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