$100M Leads by Alex Hormozi, framework 10 of 46
The content unit
The smallest piece of content that grows an audience.
Alex Hormozi's framework, from $100M Leads, pp. 109 to 131.
- Hook
Get people to notice by using topics, headlines and formats they like.
- Retain
Keep attention with curiosity, embedding questions through lists, steps and stories.
- Reward
Satisfy the reason they consumed it, measured as value per second.
From chapter: #2 Post Free Content Part I, pp. 109–131
More from this book
All 46 frameworks-
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