Skill
Content strategy and format development
Content strategy and format development, at Heath Media, Stoffel Media Group, Secret Leaders, New Waves, Who Dis?, Clash of Creators, Katie Price.
Where Tom did it
- Heath Media: Head of Personal Brand and Content, May to Sep 2026
- Stoffel Media Group: Content Consultant, Liquidity Media, Jan to Apr 2026
- Secret Leaders: Head of Content, Jul 2024 to May 2025
- New Waves, Who Dis?: Co-Founder and Head of Talent Management, Jun 2021 to Nov 2023
- Clash of Creators: Co-Founder, Feb to Aug 2021
- Katie Price: YouTube Manager, Aug 2019 to Feb 2020
Which case studies?
- Niko Omilana134,562,641 views
- TheBurntChip56,263,494 views
- JiDion31,176,699 views
- NDL18,725,532 views
- AnEsonGib10,953,803 views
- ChrisMD7,621,280 views
- Liam Bedford1,982,068 views
- Happy Hour Podcast1,401,843 views
- Nasey Family617,714 views
- Casey Barker432,895 views
- Secret Leaders418,886 views
- XCAD Network312,952 views
- Mr. Zagatti302,596 views
- Cals Clips191,961 views
- Pieface2385,011 views
- Ben Heath1,192,670 views
- New Waves, Who Dis?361,996,654 views
- Sam Stoffel34,621,937 views
- Katie Price3,533,979 views
- Ollie Ball344,900 views
- The XCAD launch312,952 views
- I Pranked America's Most Racist Man47,563,094 views
- The Biggest Menace
- Clash of Creators3,972,327 views
Which guides?
- Content strategist vs content agency
- YouTube consultant vs YouTube course
- Personal brand strategist vs PR agency
- Ghostwriter vs personal brand strategist
- Best YouTube strategy consultants in the UK (2026)
- Best personal brand strategists in the UK (2026)
- How to choose a YouTube consultant in 2026
- YouTube content strategist in London
- Content strategist in the UK
Which videos?
I Pranked America's Most Racist Man Niko Omilana 48M views · 4 years ago 
SNEAKING Into KSI's Boxing Match (In the ring) Niko Omilana 30M views · 4 years ago 
20 WOMEN VS 1 SIDEMEN: JIDION EDITION Sidemen 21M views · 4 years ago 
SIDEMEN USA VS UK 40,000 CALORIES CHALLENGE Sidemen 18M views · 4 years ago 
We Ruined An Award Show Niko Omilana 17M views · 3 years ago 
I Held A Funeral For KSI's Hamster…. Calfreezy 16M views · 4 years ago 
We Pranked The Mona Lisa Niko Omilana 13M views · 3 years ago 
23:51 
White is Right... JiDion 12M views · 3 years ago 
14:45 Being 100% Honest At Job Interviews PRANK Niko Omilana 10M views · 4 years ago 
12:52 I Got Attacked By A Heavyweight Boxer Niko Omilana 9.2M views · 3 years ago 
17:08 We Pranked A Professional Golf Tournament! JiDion 8.9M views · 3 years ago 
25:51 Why Incest Should be Legalized! JiDion 8.1M views · 3 years ago