The Biggest Menace

• A seven part YouTube series starring Niko Omilana and JiDion.
• Each sets the other challenges to settle who is the biggest menace.
• Trailer on 21 March 2023. Episode one on 26 March. The last episode on 16 April.
• Four episodes ran on Niko’s channel and three on JiDion’s.
• Tom produced it at New Waves, Who Dis?
• 78,000,000 views across the seven episodes and the trailer, by YouTube’s public counts.
• A $350,000 production budget, Tom’s figure.

The starting point

New Waves, Who Dis? was the UK YouTube production company Tom co-founded with Sam Hilton. A year earlier it had produced Niko’s I Pranked America’s Most Racist Man, the most watched video Tom has worked on. Niko is a British prankster with about 9 million YouTube subscribers. JiDion is an American prankster with about 8.5 million. Dexerto reported on 22 March 2023 that the pair had about 13 million subscribers between them at launch. Niko said the series had been nearly a year in the making.

What Tom did

Tom was the producer. The series is filed in his record under Produced, Format and strategy, and Talent supplied. Tom puts the production budget at $350,000. In his words: “Episode one of the series ended with my talent being arrested by French police at the Mona Lisa.” His lesson from it: there is a line in prank content, and knowing where it sits in each country is the producer’s job.

How it was made

The format. A head to head. Each creator sets the other a challenge, and the one who cracks loses. Every episode opens on the same line: this is a series where I’ve done crazy things with the other country’s biggest prankster. The same device opens JiDion’s episodes, with Niko as “the UK’s biggest prankster”.

Two channels, one series. The trailer went out on JiDion’s channel and sent viewers to Niko’s for episode one. Episodes one and two ran on Niko’s channel. JiDion’s first episode tells his audience to go and watch them there. Niko’s channel carried episodes one, two, six and seven. JiDion’s carried three, four and five. A new episode landed every two to four days.

The episodes, in release order.

#	Episode	Channel	Released	Views
Trailer	THE BIGGEST MENACE, Official Trailer	JiDion	21 Mar 2023	2,261,413
1	We Pranked The Mona Lisa	Niko Omilana	26 Mar 2023	12,871,607
2	I Got Attacked By A Heavyweight Boxer	Niko Omilana	29 Mar 2023	9,178,018
3	We Pranked A Professional Golf Tournament!	JiDion	2 Apr 2023	8,943,301
4	White is Right…	JiDion	6 Apr 2023	11,831,218
5	Why Incest Should be Legalized!	JiDion	10 Apr 2023	8,140,767
6	SNEAKING Into WWE Match (In the ring)	Niko Omilana	12 Apr 2023	8,136,043
7	We Ruined An Award Show	Niko Omilana	16 Apr 2023	16,577,449

Episodes one and two are confirmed by the videos themselves. Episodes three to seven are numbered here by release date.

Episode one, the Louvre. Niko challenged JiDion to sneak a painting of himself in beside the Mona Lisa. Niko had done the same stunt himself in 2022. The first attempt failed at security, and the team planned a second. The frame was taken apart and carried in by several people. The painting went up. Security stepped in. JiDion sent the crew out so they would not be caught. French police took him from the Louvre and released him the next morning. YouTube’s most replayed moment is the painting going up, from 9:42 to 10:12.

Formats that had already worked. The series reused stunts each creator was known for. The Louvre episode repeated Niko’s own Mona Lisa stunt. The WWE episode follows SNEAKING Into KSI’s Boxing Match (In the ring), the 2022 Niko video New Waves, Who Dis? also made. White is Right… runs a US edition of Niko Debates Live on JiDion’s channel.

The finale. We Ruined An Award Show sets up an entire fake award show to prank one person.

The results

• 78,000,000 views across the seven episodes and the trailer: YouTube’s public counts add up to 78,198,860.
• Tom’s videos hold 75,678,403 across the seven episodes and 77,939,816 with the trailer, read 25 October 2026.
• YouTube’s public counts on 25 October 2026 add up to 75,935,086 for the seven episodes and 78,198,860 with the trailer.
• Every episode passed 8,000,000 views.
• The last episode, We Ruined An Award Show, is the most watched at 16,577,449.
• The episodes on Niko’s channel total 46,763,117 in Tom’s work. The three on JiDion’s total 28,915,286.
• Wikipedia’s page on Niko records the series and the Mona Lisa episode.

What it proves

A show is a format the audience can predict, run until it becomes the brand. The Biggest Menace repeats one rule and one opening line in every episode. See Formats over ideas and Pitching a show format.

Pairing two creators across two channels let each episode borrow the other’s audience. The trailer on one channel pointed at episode one on the other.

Ambitious content is a risk call before it is an idea. The arrest at the Louvre is the case Tom uses for where that line sits. See Making a viral YouTube video.

Coverage and links

• Dexerto, by Virginia Glaze, 22 March 2023: How to watch JiDion and Niko’s ‘The Biggest Menace’ YouTube series.
• In The Know by Yahoo, by Katie Mather, 29 March 2023: YouTuber spends night in French jail after hanging fake portrait next to the ‘Mona Lisa’ for a prank.
• Wikipedia, Niko Omilana, cites Dexerto, News18 and Yahoo on the series.
• None of the coverage found names Tom or New Waves, Who Dis?