All case studies

Channel

XCAD Network

A creator token and watch to earn blockchain platform letting YouTubers tokenise fan engagement.

Views on videos Tom worked on
312,952
Across his work
Videos
6
Made with Tom

What did Tom do?

  • Produced. Tom owned the production of the video itself, or the format it belongs to, end to end. Commissioning, shoot, edit, packaging and release.
  • Format and strategy. Tom created or ran the format, the channel strategy or the upload plan the video sits inside, whether or not he was on the shoot.
  • Talent supplied. Tom sourced, represented or booked one or more of the people appearing in the video.

Co-Founder and Head of Talent Management, New Waves, Who Dis?, Jun 2021 to Nov 2023. All four lanes of the business: creative and format development, production and delivery, commercial and client acquisition, and talent management. Produced The Biggest Menace. Produced the KKK prank video end to end and owned its packaging and release. Represented Ollie Ball, Jacob Pasquill and Culture Force directly as agent.

The videos

Connected to

  • KSI: a day zero investor and advisor, accused in February 2024 of pump and dump selling of promoted tokens. Source
  • MrBeast: invested alongside KSI in the 2021 funding round. Source