Niko Omilana
Niko Omilana
Tom was Niko Omilana's production partner from January 2022 to September 2023, through New Waves, Who Dis?, the company he co-founded. That run included the KKK prank, the Prime bottle walkout and The Biggest Menace.
- 18,804,940followers across Niko's platforms
- 134,562,641views across the 7 Niko Omilana videos Tom worked on
- 47,563,094views on I Pranked America's Most Racist Man
- 78,000,000views across The Biggest Menace, seven episodes and the trailer
At a glance
- Client
- Niko Omilana
- Tom's role
- Production partner to Niko Omilana, Jan 2022 to Sept 2023. Co-Founder and Head of Talent Management, New Waves, Who Dis?
- Years
- 2022 to 2023
- Platforms
- YouTube
- 18,804,940Combined followers across 5 platforms
- 9,020,000Niko Omilana
- 2,310,000More Niko
- 3,168,239Instagram followers
- 2,774,014TikTok followers
- 1,035,288X followers
- 497,399Threads followers
Last updated 25 October 2026
In short
- Tom worked with Niko Omilana through New Waves, Who Dis?, the company he co-founded.
- 7 videos on Niko’s channel sit in Tom’s record, with 134,562,641 views.
- He produced I Pranked America’s Most Racist Man end to end, the most watched video in Tom’s record.
- He produced The Biggest Menace with JiDion, seven episodes and a trailer.
Each piece of work has its own case study below.
Press
- The Independent: YouTuber pranks KKK leader into saying 'BLM' during fake BBC interview independent.co.uk
- Indy100: KKK leader pranked into giving a 'BBC' interview by YouTuber Niko Omilana indy100.com
- Arkansas Times: British comic punks KKK leader in Arkansas arktimes.com
- WalesOnline: America's 'most racist man' has a Welsh flag at his church walesonline.co.uk
- Dexerto: How to watch JiDion and Niko's 'The Biggest Menace' YouTube series dexerto.com
- In The Know by Yahoo: YouTuber spends night in French jail after hanging fake portrait next to the 'Mona Lisa' for a prank yahoo.com
Key videos
I Pranked America's Most Racist Man Niko Omilana 48M views · 4 years ago 
SNEAKING Into KSI's Boxing Match (In the ring) Niko Omilana 30M views · 4 years ago 
We Ruined An Award Show Niko Omilana 17M views · 3 years ago 
We Pranked The Mona Lisa Niko Omilana 13M views · 3 years ago 
14:45 Being 100% Honest At Job Interviews PRANK Niko Omilana 10M views · 4 years ago 
12:52 I Got Attacked By A Heavyweight Boxer Niko Omilana 9.2M views · 3 years ago More with Niko Omilana
- Niko Omilana 47,563,094 long form views on I Pranked America's Most Racist Man.
- Niko Omilana 29,996,382 long form views on SNEAKING Into KSI's Boxing Match, Niko inside a Prime bottle.
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Niko Omilana and JiDion 78,000,000 views across The Biggest Menace, seven episodes and the trailer. -
XCAD Network Times Square XCAD Network's first flagship live event, streamed from the square on 16 June 2022, produced by New Waves, Who Dis?
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Work with Tom
The same thinking, applied to you: an hour on what to make and for whom, or Tom in the business.