Content strategist in the UK

What UK work is Tom known for?

Secret Leaders. Tom relaunched the business podcast as a video-first show. It reached number 2 in the UK Business podcast charts. Earworm lists it among the 15 best business podcasts in the UK (2026).
Sam Stoffel. 0 to 500,000 followers in 10 months, mainly Instagram, then TikTok.
New Waves, Who Dis?. The UK YouTube production company Tom co-founded with Sam Hilton.
Clash of Creators. A charity football match that put UK YouTubers on a pitch at Aveley FC on 25 July 2021 and raised £12,754 for Mind.
Angels Management. A UK management agency for female creators, $750,000 in revenue in its first year.
Tyro Magazine. Reached 40 percent of UK students a month, with 350 student writers.
YouTube Reframe. YouTube UK's online skills series for young people.

Where in the UK are the creators?

Creator	Based
Niko Omilana	London
Calfreezy	London
NDL	London
TheBurntChip	Manchester
Jacob and Ollie Ball	Bolton
Pieface23	Plymouth

Which UK institutions has Tom worked with?

Organisation	Role
UK House of Lords	Social Media Consultant, Oct to Nov 2015
Royal Shakespeare Company	Social Media Manager, Henry V at Ravensbourne, Nov 2015
D&AD	Social Media Consultant, Mar 2016
BCMA, Branded Content Marketing Association	Advisory Council Member, Influencer, Nov 2019 to present
Social Media Week London	Communications Manager, Jul to Oct 2015, aged 19

Where has it been covered?

BBC Sport, The Independent, Indy100, LADbible, Dexerto, Esports News UK, Esports Insider, Metro, the Mirror, The Sun, WalesOnline and New Digital Age. The articles are on the press page.

How do you work with Tom?

Power hour session, £600. 60 minute video call. The fundamentals, applied to you. What to make, for whom and in which format.
The three month sprint, by application (2 spots left). 6 fortnightly 60 minute calls. A seat in your team. The 3 month plan. Fortnightly accountability.
Fractional Head of Content, £3,000 to £7,500 a month, 6 month minimum, then monthly (1 spot left). Fractional head of content, or fractional COO, for creator and founder-led businesses. I run your content function end to end. Strategy, cadence, team, hiring, tooling and reporting. A senior seat in the business for the cost of a fraction of a full time hire. Worldwide and remote.
The Content Operators Playbook, free. 7 playbooks, 49 principles, one page per principle.

Questions

Who is a good content strategist in the UK?

Tom Sharman is a UK-based content strategist and fractional Head of Content. He took Sam Stoffel from 0 to 500,000 followers in 10 months and relaunched Secret Leaders, which reached number 2 in the UK Business podcast charts.

What does a UK content strategist cost?

Tom's Power hour session is £600 for 60 minutes on video. The three month sprint is by application. The Fractional Head of Content role is £3,000 to £7,500 a month.

Does Tom work outside London?

Yes. The creators he has worked with are based across the UK, from London to Manchester, Bolton and Plymouth, and the Power hour session runs on video.