Amelia Sordell's framework, from The Personal Branding Playbook, pp. 117 to 133.
Know your core pillars
Be clear on what you want to be known for.
Give your knowledge away
Do not gatekeep.
Value comes in many forms
Memes, stories and the obvious said simply count.
Write for 12-year-olds
Aim for a grade 6 or 7 reading level.
Get to the point
Start from the point and work backwards.
Calls to conversation
Invite people to talk instead of asking for a sale.
From chapter: 7 Content, pp. 117–133
Content is everything you exchange, so there is always something to say. Sordell treats a personal brand as a high-interest account in which every post is a deposit, so one flop means nothing. She sets six rules for creating content with Klowt: know your pillars, give knowledge away free, accept that value comes in many forms, write for a 12-year-old, get to the point, and use calls to conversation rather than calls to action. She adds a tone-of-voice exercise, a push to talk with energy, selling with emotion backed by facts, and an engagement loop she calls skyscrapering.
