Amelia Sordell's framework, from The Personal Branding Playbook, pp. 143 to 164.
Define your goal
Know what the community is for.
Work out who to attract
Name the people.
Share valuable content
Make it interesting to them.
Create resonance
Humanise the delivery.
Deliver where they are
Use their platform.
Engage
Respond to those who engage and learn.
Repeat
Repeat steps three to six.
From chapter: 9 Building a community, not a following, pp. 143–164
A following is a group you talk at and a community is a group you talk with. A community needs only a common interest and a common platform, can start with five or 100 people, and its superfans become advocates who refer you, which is the real goal: become the most referred person in your industry. Sordell covers emotion before logic, an engagement rate, responding to everyone yourself, involving the community in decisions, giving back through micro-versions of paid work, and mirroring the community as it changes. A long before-and-after example shows her tone moving from aggressive to open as her audience and confidence grew.
