Bookshelf · The Personal Branding Playbook
The Personal Branding Playbook by Amelia Sordell, framework 7 of 10
The weekly posting funnel
A five-day cycle from broad personal posts to results proof.
Amelia Sordell's framework, from The Personal Branding Playbook, pp. 165 to 180.
- Monday personal
Tell your story.
- Tuesday expertise
Give knowledge free or comment on a trend.
- Wednesday deeper expertise
Breakdowns and how-tos.
- Thursday results
Proof that pulls in DMs.
- Friday personal
Remind them why it is you.
From chapter: 10 Building systems, pp. 165–180
More from this book
All 10 frameworks-
Framework 8 · Content and packaging The 9 x 3 rule Daily commenting routine.
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Framework 9 · Lead generation The three metrics that matter What to measure for a personal brand.
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Framework 10 · Content and packaging The community-building method A seven-step loop for building a community.
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Framework 1 · Personal brand Mission statement exercise Turns your why and goals into one line you can refer back to.
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Framework 2 · Lead generation The four-part brand strategy Goal, audience, content, and distribution and engagement.
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Framework 3 · Lead generation The ring of influence A secondary audience close to the buyer that gives you access.