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The Personal Branding Playbook by Amelia Sordell, framework 9 of 10

The three metrics that matter

What to measure for a personal brand.

Amelia Sordell's framework, from The Personal Branding Playbook, pp. 165 to 180.

  1. Impressions

    Set a one-month baseline.

  2. Engagement rate

    Interactions divided by followers, times 100.

  3. Audience profile

    Check followers are who you want.

From chapter: 10 Building systems, pp. 165–180

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