Expertise and personal content balanced across two pillars.
Amelia Sordell's framework, from The Personal Branding Playbook, pp. 103 to 116.
70% expertise
Experience, FAQs, teach and tell, trendspotting.
30% personal
The personal touch, everyday life, tales of triumph.
From chapter: 6 What are you known for?, pp. 103–116
You have to be famous for something, so pick your content pillars. Sordell has two: personal branding (what she does) and her story (why people buy it from her). About 70% of content is expertise (experience, FAQs, teach and tell, trendspotting) and about 30% is personal (the journey, everyday life, tales of triumph). She says you need expertise, not to be an expert, that value depends on the audience, and that you must repeat the same message relentlessly because only about 3% of followers see each post.
