Bookshelf · The Personal Branding Playbook
The Personal Branding Playbook by Amelia Sordell, framework 6 of 10
Cornerstone and atomise system
One weekly long piece becomes a month of posts.
Amelia Sordell's framework, from The Personal Branding Playbook, pp. 165 to 180.
- Record the cornerstone
A podcast, vlog series, article or newsletter.
- Cut 20 micro clips
Use an AI tool for TikTok and Reels.
- Transcribe
Turn clips into LinkedIn posts and 30 soundbites.
- Recycle and remix
Repost winners after a few months.
From chapter: 10 Building systems, pp. 165–180
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