Turns your why and goals into one line you can refer back to.
Amelia Sordell's framework, from The Personal Branding Playbook, pp. 47 to 61.
Values
Write five non-negotiables, described as how they show up in your life.
Passions
Write five things you are most passionate about.
Goals
Write your most significant goals and the best version of you.
Strengths
Ask others for your top three to five strengths.
Legacy
Say what you want to be known for.
Write it
I will [action] by [skills] to [desired result or outcome].
From chapter: 2 Defining your why, pp. 47–61
Sordell separates your why (vision) from your goals (mission and KPIs). Your goal should not be likes: dream bigger than 10,000 likes. She walks through a mission statement exercise built on values, passions, goals, strengths and legacy, ending in the format 'I will [action] by [skills] to [desired result or outcome]'. She closes by naming fear of friends' judgement as the main blocker and says people who laugh at you usually mean 'I can't'.
