Bookshelf · Gym Launch Secrets
Gym Launch Secrets by Alex Hormozi, framework 17 of 33
The five horsemen of retention
The few actions that drive retention.
Alex Hormozi's framework, from Gym Launch Secrets, pp. 253 to 266.
- Reach-outs / touch points
Personal text or message every 14 days.
- Attendance tracking
Review weekly, ideally by Wednesday.
- Handwritten cards
At sign-up, for referral asks and at milestones.
- Member events
Social events every 21 days.
- Exit interviews
Re-sell the member using C-L-O-S-E-R.
From chapter: Chapter 16, PROCESS:, pp. 253–266
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