Process, people, product

Three-part structure of the retention system.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 239 to 246.

Process
How to treat customers: ideal customer life cycle and the five horsemen.
People
How to treat employees: structure, communication cycles and five things per role.
Product
How to have amazing sessions: trainer motivation and session structure.

From chapter: Chapter 14, How Retention Multiplies Revenue, pp. 239–246

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