Handwritten card referral system

A ten-step system that gives each trainer about 10 hot leads a week.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 253 to 266.

Divide customers into groups A to D
List names, numbers and addresses.
Give one column to each trainer
Then split into four weekly lists.
Write a card with a P.S.
Ask them to text a picture of the card to a friend with a free first month.
Follow up in person
Ask who they sent it to.
Record a 20-second video
Take the client's phone and film together.
Message the prospect and call
Trainer follows up from their own phone to book a visit.

From chapter: Chapter 16, PROCESS:, pp. 253–266

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