Bookshelf · Gym Launch Secrets
Gym Launch Secrets by Alex Hormozi, framework 15 of 33
The pie equation
The formula for the maximum number of EFTs.
Alex Hormozi's framework, from Gym Launch Secrets, pp. 239 to 246.
- Count monthly sign-ups
Referrals plus marketing.
- Find the monthly churn rate
As a decimal.
- Divide sign-ups by churn
10 / 0.1 = 100 maximum EFTs.
- Change one input
20 sign-ups gives 200, 5% churn gives 200.
- Change both
20 sign-ups at 5% churn gives 400.
From chapter: Chapter 14, How Retention Multiplies Revenue, pp. 239–246
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