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Gym Launch Secrets by Alex Hormozi, framework 13 of 33

Overhead lever summary

Four actions to raise margin.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 183 to 192.

  1. Know your margin maths

    Calculate revenue per session and trainer cost.

  2. Cut unneeded sessions

    Only keep sessions you can fill.

  3. Drop to 3x per week

    Let the membership level cut the number of sessions needed.

  4. Calibrate trainer pay if needed

    Standardise pay across trainers.

From chapter: Chapter 10, The Overhead Lever, pp. 183–192

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