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Gym Launch Secrets by Alex Hormozi, framework 8 of 33

Belief-breaking formula

Five steps to change a belief, from Linh Trinh.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 111 to 130.

  1. Say what they believe

    State the belief out loud.

  2. Say why it is wrong

    Show the flaw.

  3. Say what is right

    Give the replacement.

  4. Say why it is right

    Explain the reason.

  5. Show proof

    Testimonials and third-party stats.

From chapter: Chapter 6, The C-L-O-S-E-R Formula, pp. 111–130

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