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Gym Launch Secrets by Alex Hormozi, framework 7 of 33

The C-L-O-S-E-R formula

Hormozi's sales framework for cold traffic.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 111 to 130.

  1. Clarify

    Ask what brought them in, their goal and why they signed up, to find the gap.

  2. Label

    Recap current state versus desired state with their numbers.

  3. Overview

    Review past pains and what they tried, categorised by fitness, nutrition and accountability.

  4. Sell the vacation

    Tie your core benefits to the reasons earlier attempts failed.

  5. Explain away concerns

    Handle stalls, decision-maker and price objections.

  6. Reinforce

    Handwritten invitation, owner call and swag.

From chapter: Chapter 6, The C-L-O-S-E-R Formula, pp. 111–130

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