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Gym Launch Secrets by Alex Hormozi, framework 11 of 33

Choosing a billing cycle

Compare 7, 14, 28 days and monthly on four factors.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 141 to 164.

  1. Sellability

    7-day cycles win, 28-day lose.

  2. Admin work

    28-day cycles win, 7-day lose.

  3. Sick days and vacancy policy

    Use a clear no-freeze policy.

  4. Revenue aligned with payroll

    7, 14 and 28-day cycles align, monthly does not.

From chapter: Chapter 8, Price-Profit Levers, pp. 141–164

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