Bookshelf · Gym Launch Secrets
Gym Launch Secrets by Alex Hormozi, framework 11 of 33
Choosing a billing cycle
Compare 7, 14, 28 days and monthly on four factors.
Alex Hormozi's framework, from Gym Launch Secrets, pp. 141 to 164.
- Sellability
7-day cycles win, 28-day lose.
- Admin work
28-day cycles win, 7-day lose.
- Sick days and vacancy policy
Use a clear no-freeze policy.
- Revenue aligned with payroll
7, 14 and 28-day cycles align, monthly does not.
From chapter: Chapter 8, Price-Profit Levers, pp. 141–164
More from this book
All 33 frameworks-
Framework 12 · Money and finance Service margin calculation Four numbers that give a session gross margin.
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Framework 13 · Money and finance Overhead lever summary Four actions to raise margin.
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Framework 14 · Offers and pricing Your New Gym On Paper Four steps to model the full turnaround.
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Framework 15 · Lead generation The pie equation The formula for the maximum number of EFTs.
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Framework 16 · Systems and operations Process, people, product Three-part structure of the retention system.
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Framework 17 · Exits The five horsemen of retention The few actions that drive retention.