Two-tier membership actions

What to do to the membership structure.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 141 to 164.

Combine options into two tiers
One for each of the two buyer types.
Offer large group at $199 per month
16-plus people per session.
Offer semi-private at $599 per month
One trainer with four clients.
Remove No Man's Land price points
Drop anything between $250 and $399 with 5 to 15 people.
Switch billing to weekly pricing on 28-day cycles
Sell at $39 to $49 per week.

From chapter: Chapter 8, Price-Profit Levers, pp. 141–164

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