Pay Less Now or Pay More Later

Combine a delayed payment and a satisfaction guarantee, then pull payment forward.

Alex Hormozi's framework, from $100M Money Models, pp. 30 to 75.

Offer pay later
Take a card, charge full price later, and let them cancel if conditions are met.
Offer pay now
Give 20% to 50% off plus bonuses once they accept pay later.
Upsell next
Have something more or newer ready for after delivery.

From chapter: Section II: Attraction Offers, pp. 30–75

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