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$100M Money Models by Alex Hormozi, framework 6 of 17

Anchor Upsell

Make the main offer look like a bargain by showing a much pricier version first.

Alex Hormozi's framework, from $100M Money Models, pp. 76 to 110.

  1. Present the anchor

    The really expensive thing, 5 to 10 times the main price.

  2. Get the gasp

    Expect the customer to freak out about the cost.

  3. Come to the rescue

    Ask whether they care about what makes it premium.

  4. Present the main offer

    Keep the same primary features with different secondary ones.

  5. Ask how they want to pay

    Which card do you prefer?

From chapter: Section III: Upsell Offers, pp. 76–110

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