Bookshelf · $100M Money Models
$100M Money Models by Alex Hormozi, framework 7 of 17
Menu Upsell
Guide the customer through a menu so buying feels like following a prescription.
Alex Hormozi's framework, from $100M Money Models, pp. 76 to 110.
- Unsell
Tell them what they do not need.
- Prescribe
Tell them what they do need and how to use it.
- A/B choice
Ask which of two similar options they prefer.
- Card on file
Ask if they want to use the card on file.
From chapter: Section III: Upsell Offers, pp. 76–110
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