Bookshelf · $100M Money Models

$100M Money Models by Alex Hormozi, framework 8 of 17

Rollover Upsell

Credit past purchases toward a bigger next offer.

Alex Hormozi's framework, from $100M Money Models, pp. 76 to 110.

  1. Who

    Old customers, upset customers, other people’s upset customers, or current customers.

  2. What

    More of what they got, something better, or something different, priced at least 4 times the credit.

  3. How

    Apply credit in full or in part, up front or spread over time, as a one time offer.

From chapter: Section III: Upsell Offers, pp. 76–110

More from this book

All 17 frameworks

Back to the bookshelf