Bookshelf · $100M Money Models
$100M Money Models by Alex Hormozi, framework 9 of 17
Classic Upsell
Sell the solution to the problem the first purchase creates.
Alex Hormozi's framework, from $100M Money Models, pp. 76 to 110.
- Make the first sale
The core offer solves one problem.
- Spot the new problem
The sale reveals the next need.
- Offer the fix at once
Present it as You can’t have X without Y.
From chapter: Section III: Upsell Offers, pp. 76–110
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