Payment Plan Downsell

Close people who say it costs too much by changing when they pay.

Alex Hormozi's framework, from $100M Money Models, pp. 111 to 142.

Reward paying in full
Present the price with the interest included, then discount for prepaying.
Offer outside finance
Third party financing, credit card or layaway.
Half now, half later
Schedule the second payment on their payday.
Check they still want it
Ask for a 1 to 10 score and look for 8 or above.
Split into three
A third now and a third on the next two paychecks or months.
Spread evenly
Equal payments over the length of the service.
Offer a free trial
Take a card in exchange for starting free.

From chapter: Section IV: Downsell Offers, pp. 111–142

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