Four ways to display a discount

Same promotion, four framings to test.

Alex Hormozi's framework, from $100M Lost Chapters, pp. 19 to 45.

Percentage off
State the saving as a percentage, for example 87% off.
Absolute amount off
State the saving in money, for example $181 off.
Relative equivalent off
Frame it as something comparable, such as less than going out to lunch.
Simply the discounted price
Show only the new price, which suits well-understood services.

From chapter: Section A: Attract, pp. 19–45

More from this book