Warm reach outs in 10 steps

A method to get your first five clients from people who already know you.

Alex Hormozi's framework, from $100M Leads, pp. 79 to 108.

Get your list
Pull contacts from your phone, email accounts and social platforms.
Pick a platform
Start with the one where you have the most contacts.
Personalize your message
Use something you know about the contact as the reason to reach out.
Reach out
100 people a day, up to three times each.
Warm them up
Reply with A-C-A to build rapport and steer to your offer.
Invite their friends
Make an offer built on the value equation, asking who they know.
Make them the easiest offer in the world
Make it free for the first five.
Start at the top
Move to the platform with the next most contacts.
Start charging
Step the price up as people refer others.
Keep your list warm
Give value regularly, then probe with the nine-word email.

From chapter: #1 Warm Outreach, pp. 79–108

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