The value equation

Four elements that decide how valuable an offer feels.

Alex Hormozi's framework, from $100M Leads, pp. 79 to 108.

Dream outcome
What they want, the way they want it.
Perceived likelihood of achievement
Results, reviews, guarantees and endorsements.
Time delay
How soon they see results.
Effort and sacrifice
The bad stuff they endure and the good stuff they give up.

From chapter: #1 Warm Outreach, pp. 79–108

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