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$100M Leads by Alex Hormozi, framework 7 of 46

A-C-A framework

A way to talk to anyone and guide the conversation to your offer.

Alex Hormozi's framework, from $100M Leads, pp. 79 to 108.

  1. Acknowledge

    Restate what they said in your own words.

  2. Compliment

    Praise it and tie it to a positive character trait.

  3. Ask

    Ask another question that moves towards your offer.

From chapter: #1 Warm Outreach, pp. 79–108

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