$100M Leads by Alex Hormozi, framework 7 of 46
A-C-A framework
A way to talk to anyone and guide the conversation to your offer.
Alex Hormozi's framework, from $100M Leads, pp. 79 to 108.
- Acknowledge
Restate what they said in your own words.
- Compliment
Praise it and tie it to a positive character trait.
- Ask
Ask another question that moves towards your offer.
From chapter: #1 Warm Outreach, pp. 79–108
More from this book
All 46 frameworks-
Framework 8 · Offers and pricing The value equation Four elements that decide how valuable an offer feels.
-
Framework 9 · Lead generation Nine-word email A one-line probe to find engaged leads on a warm list.
-
Framework 10 · Lead generation The content unit The smallest piece of content that grows an audience.
-
Framework 11 · Storytelling Five topic categories Where to find things to make content about.
-
Framework 12 · Storytelling Seven headline components Elements that drive interest in a headline, from a meta-analysis of news.
-
Framework 13 · Storytelling Lists, steps and stories Three ways to embed questions that retain attention.