Three reasons to act now

The reasons that make a call to action work.

Alex Hormozi's framework, from $100M Leads, pp. 44 to 78.

Scarcity
Limited supply; use real limits such as capacity, so it is ethical.
Urgency
A short window, with bonuses or discounts that go away.
Fraternity party planner
Make up any reason, because any reason beats none.

From chapter: Engage Your Leads: Offers and Lead Magnets, pp. 44–78

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