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$100M Leads by Alex Hormozi, framework 4 of 46

Problem-Solution cycle

A model for picking which problem a lead magnet should solve.

Alex Hormozi's framework, from $100M Leads, pp. 44 to 78.

  1. Every problem has a solution

    Solve a narrow, meaningful problem first.

  2. Every solution reveals more problems

    The new problem is the one your core offer should solve for money.

From chapter: Engage Your Leads: Offers and Lead Magnets, pp. 44–78

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