$100M Leads by Alex Hormozi, framework 24 of 46
Three phases of scaling paid ads
How much to spend and when.
Alex Hormozi's framework, from $100M Leads, pp. 220 to 234.
- Track money
Set up tracking before any spend.
- Lose money
Invest in learning; test with 2x the 30-day cash from a customer.
- Print money
Reverse the daily budget from the number of customers you want.
From chapter: #4 Run Paid Ads Part II: Money Stuff, pp. 220–234
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