$100M Leads by Alex Hormozi, framework 3 of 46
The core four
The only four ways one person can let people know about their stuff, from combining warm or cold audiences with one-to-one or one-to-many.
Alex Hormozi's framework, from $100M Leads, pp. 44 to 78.
- Warm outreach
One-to-one to people who know you.
- Posting content
One-to-many to people who know you.
- Cold outreach
One-to-one to strangers.
- Paid ads
One-to-many to strangers.
From chapter: Engage Your Leads: Offers and Lead Magnets, pp. 44–78
More from this book
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