Seven steps to creating an effective lead magnet

A method for making a free or low-cost offer that gets strangers to engage.

Alex Hormozi's framework, from $100M Leads, pp. 44 to 78.

Figure out the problem and who has it
Pick a narrow, meaningful problem whose solution reveals the next problem your core offer solves.
Figure out how to solve it
Choose between revealing a problem, a sample or trial, or one step of a multi-step process.
Figure out how to deliver it
Choose software, information, services or physical products.
Test what to name it
Test the headline, then the images, then the subheadline.
Make it easy to consume
Offer it in every format and at every time and channel you can.
Make it darn good
Give away the secrets and sell the implementation.
Make it easy for them to tell you they want more
Give a clear call to action plus reasons to act now.

From chapter: Engage Your Leads: Offers and Lead Magnets, pp. 44–78

More from this book