$100M Leads by Alex Hormozi, framework 27 of 46
More, Better, New
Three ways to get more engaged leads from the core four.
Alex Hormozi's framework, from $100M Leads, pp. 235 to 259.
- More
Do more of what works until it breaks.
- Better
Test at the constraint, one thing per week per platform.
- New
Try new placements, then new platforms, then a new core four activity.
From chapter: Core Four On Steroids: More Better New, pp. 235–259
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