$100M Leads by Alex Hormozi, framework 26 of 46
Client financed acquisition
A way to scale ads without outside money.
Alex Hormozi's framework, from $100M Leads, pp. 220 to 234.
- Cover the cost in 30 days
Collect more than the cost to get and fulfil a customer in the first thirty days.
- Use upsells
Add an immediate offer to close the gap.
- Recycle the cash
Pay off the card and acquire the next customer.
From chapter: #4 Run Paid Ads Part II: Money Stuff, pp. 220–234
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