Series
Founder breakdowns
Public breakdowns of founder personal brands, by Tom Sharman. What each founder does well, what I would change, and the numbers from their public profiles.
- Alex Hormozi's personal brand strategy: the giveaway model and what I'd change. Tom Sharman breaks down Alex Hormozi's personal brand: 39 posts in 14 days, a 365,939 median reel, the free giveaway funnel and what he would change.
- Chris Donnelly's personal brand strategy: what works and what I'd change. Tom Sharman breaks down Chris Donnelly's personal brand: 1,265,431 LinkedIn followers, the bad bosses hook, and an audience that doesn't match the offer.
- Daniel Priestley's personal brand: great at authority, weak at short form. Tom Sharman breaks down Daniel Priestley's personal brand: a 97,256 median on long-form YouTube, 2,506 on Shorts, and how he would fix short form.
- GaryVee's personal brand strategy: what still works and what I'd change. Tom Sharman breaks down GaryVee's volume model: 64 Instagram posts in 30 days, a 572,773 median reel, one talk cut three ways, and what he would change.
- Steven Bartlett's personal brand strategy: what works and what I'd change. Tom Sharman breaks down Steven Bartlett's brand: a podcast engine, clips as distribution, 8 of 9 reels past a million plays, and what he would change.
- Greg Lav's personal brand strategy: what works and what I'd change. Tom Sharman breaks down Greg Lav's personal brand: 89 posts in 30 days, a 131,986 median reel, the world-building carousel and what he would change.
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