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YouTube Reframe
YouTube Reframe
YouTube UK's online skills series for young people, two series in 2022, each episode built around a creator. Jacob and Ollie, represented by New Waves, Who Dis?, fronted the Tackling Online Hate episode.
- 12videos in the YouTube Reframe playlist on YouTube UK, two series and two trailers
- 10episodes, each with different creators
- 946,800plays on Jacob and Ollie's three #YouTubeReframe TikToks
- 27 January 2022series one and the Tackling Online Hate episode go live
Tackling Online Hate Ft. Jacob and Ollie, YouTube Reframe Episode 4. Open the video page
At a glance
- Client
- YouTube, Google, Jacob Pasquill, Ollie Ball, Jacob and Ollie Ball
- Tom's role
- Agent for Jacob Pasquill and Ollie Ball. Co-Founder and Head of Talent Management, New Waves, Who Dis? (Jun 2021 to Nov 2023).
- Years
- 2022
- Platforms
- YouTube, TikTok
In short
- YouTube Reframe is YouTube UK’s series on the skills young people need for life online.
- Two series went out in 2022, on 27 January and 19 May, each a trailer and five episodes.
- Jacob and Ollie fronted Episode 4 of series one, Tackling Online Hate.
- Tom was their agent at New Waves, Who Dis?
The series
Each episode takes one topic young people meet online and gives it to a creator they already watch. Topics run from online abuse and hate speech to echo chambers, bias and conspiracy theories. Amelia Dimoldenberg and Munya Chawawa host. Childline and Ditch the Label are the partners.
The creators
Series one: Adam B with Sara and Avni, Jacob and Ollie, Gracey, Ramz and George The Poet. Series two: Chunkz, Elz the Witch, Fats Timbo with Michael Timbs, Tegan Vincent-Cooke and Oobah Butler.
Jacob and Ollie’s part
Their episode, Tackling Online Hate, went live with series one on 27 January 2022. They posted it to their own TikToks with #YouTubeReframe: Jacob on 28 January and 31 March, Ollie on 18 February. Those three posts have 946,800 plays between them.
What Tom did
Tom represented Jacob Pasquill and Ollie Ball at New Waves, Who Dis?
The videos
All twelve videos in the playlist are in the video archive, under YouTube and Google. YouTube UK hides the view counts on them, so none are given here.
Videos
- YouTube UK: the YouTube Reframe playlist youtube.com
- TikTok: Jacob Pasquill, 28 Jan 2022, #YouTubeReframe tiktok.com
Press
Key videos
More with Ollie Ball
Read next
Work with Tom
The same thinking, applied to you: an hour on what to make and for whom, or Tom in the business.
