Restaurant-smart vs. corporate-smart

A test for where a company keeps its intelligence, and a goal of holding both.

Will Guidara's framework, from Unreasonable Hospitality, pp. 38 to 52.

Ask where the highest-paid people work
In the restaurants themselves or in the corporate offices, which shows how the company is run.
Weigh autonomy against systems
Restaurant-smart gives creative latitude and ownership, corporate-smart gives accounting, purchasing and controls.
Trade control for trust where guests are touched
Keep systems that do not affect the guest and leave decisions about connection to people on the ground.
Find the creative compromise
Solve each tension with a new option that serves both the guest and the business.

From chapter: Chapter 5: Restaurant-Smart vs. Corporate-Smart, pp. 38–52

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