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Unreasonable Hospitality by Will Guidara, framework 5 of 15

Choose conflicting goals

Integrative thinking from Roger Martin applied to culture.

Will Guidara's framework, from Unreasonable Hospitality, pp. 90 to 99.

  1. Name two goals in tension

    For example hospitality and excellence.

  2. Refuse the either/or

    Commit to being good at both, as Southwest did with cost, customer and employee satisfaction.

  3. Let the friction drive innovation

    Explore the contradiction and embody both at once.

From chapter: Chapter 9: Working with Purpose, on Purpose, pp. 90–99

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