Seven prompts to uncover what you want to be known for.
Mark Schaefer's framework, from KNOWN, pp. 41 to 57.
The Only I
Finish the sentence Only I and test it with people who have recently worked with you.
The 2 by 2
Plot competitors on two audience factors to spot an uncontested corner.
The Core Values Mash-Up
Combine a core value with your topic to make something new.
Strengths Finder
Take the Gallup test to see what you do at your best.
The beautiful questions
Answer tennis ball, most alive, what almost nobody agrees with, what you will try now, and your sentence.
Visualize your future
Imagine the podcast, keynote and book two years out and what you are asked.
The 35 headlines
List the first 35 topics you would cover to test sustainability.
From chapter: CHAPTER 3 Finding Your Sustainable Interest, pp. 41–57
This chapter gives seven exercises to find your sustainable interest: Only I, the 2 by 2, the Core Values Mash-Up, Strengths Finder, the beautiful questions, Visualize your future and the 35 headlines. Each is illustrated with a person, such as the doctor's helper who became the person who helps doctors be doctors and Jon Briggs the anti-fan. Schaefer warns not to obsess, since your place will change as you listen to your audience, and Dorie Clark's story shows that one post can reveal it. The place you name should fit your strengths, give purpose, be distinctive and stay fascinating.
